Molson Coors Cobra brings the iconic British brand for the Indian market
New Delhi, January 24 2014. Molson Coors Cobra today introduced the iconic British Lager Brand – Carling in the Indian market. Carling with its rich legacy dating more than 170 years is the #1 Lager brand in the UK market. The Acting British High Commissioner to India, Julian Evans launched the brand at a ceremony in Delhi.
First brewed in the 1840s, Carling is a lager of caramel colour with pleasant hops aroma. The quality ingredients are selected through a meticulous process and the use of special barley gives it a sweet flavour and a strong malt taste. The result is a soft and refreshing pint which has made it the # 1 beer in Britain for the last 30 years.
Molson Coors Cobra, the Joint Venture between Molson Coors International and Cobra Beer Indian Pvt. Limited, are introducing Carling as part of their plan to expand their brand portfolio and geographical footprint in the country.
On the occasion, Mr. Kandy Anand, President of Molson Coors International said, “As one of the largest beer markets in Asia, India presents an excellent opportunity for us to expand our global footprint. Our joint venture with Cobra India has seen the successful growth of our existing brands in the market and we are confident in the opportunity Carling presents as a premium lager in this growing market.”
India is one of the largest beer markets in the Asia-Pacific region by volume. In 2013, Indians consumed more than 20 million hectolitres of beer. The Premium Beer category is among the fastest growing category in the country growing by more than 49% in 2012-13. Molson Coors Cobra aims to tap this enormous potential with the Carling brand, together with its other brands, King Cobra and Iceberg 9000.
Lord Karan Bilimoria, Chairman Molson Coors Cobra added, “Molson Coors Cobra has had a long and successful connection with the United Kingdom. Our Cobra beer brand is a household name in the UK and is the #1 Indian beer brand there. And now with the launch of Carling, we are able to present UK’s #1 beer to Indian consumers.”
Ravi Kaza, President of Molson Coors Cobra added, “We are pleased to bring Carling to India. Indian consumers are opening up to international lager brands and we look forward introducing this iconic British brand to Indian beer drinkers.”
Carling will be available in 300ml bottles for the Indian market.
About Molson Coors Cobra, India
Molson Coors Cobra India is the Joint Venture between Molson Coors Brewing Company and the Cobra Indian Beer Pvt. Ltd. Formed in 2011, the company is headquartered in Mumbai along with a state of the art brewery located in Bihar. Molson Coors Cobra India is chaired by Cobra Beer’s founder, Lord Karan Bilimoria and currently produces King Cobra Superior Strong Beer and Iceberg 9000 Strong Beer for the Indian Market.
About The Cobra Beer Partnership
The Cobra Beer Partnership is a joint venture company that combines the brewing, selling and marketing expertise of the highly successful international brewer Molson Coors, with Cobra Beer’s iconic brand and strong presence in ethnic restaurants and off-trade. Formed in May 2009, the Cobra Beer Partnership is chaired by Cobra Beer’s founder, Lord Karan Bilimoria with the day to day operations managed by Molson Coors (UK). First imported into the UK from Bangalore in 1990, Cobra Beer is now one of the strongest and best known brands in the world beer category. Cobra is brewed to a traditional Indian recipe with a modern twist for an extra smooth taste and is a great addition to the UK’s most diverse beer portfolio at Molson Coors (UK & Ireland). Cobra Beers are also one of the most highly awarded. In the Monde Selection, one of the most prestigious quality awards in the world for beer, Cobra Beer has been awarded a total of 73 gold medals since 2001.”
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Staropramen and Blue Moon across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; across Europe through Molson Coors Europe; and outside these core markets through Molson Coors International. In 2012, the company was listed on the Dow Jones Sustainability World Index and named global Beverage Sector Leader. Molson Coors is constantly looking for ways to improve its Beer Print.
