Del Monte brings forth the widest range of food solutions at Ahaar’2014

Introduces of a whole new range of tantalizing Chinese sauces to the B2B customer

New Delhi, March 18, 2014 – Del Monte, a leading brand in processed food and beverages, a JV between Bharti Enterprises and Del Monte Pacific Ltd (DMPL) participated in Aahar 2014, the largest annual International Food and Hospitality fiesta in India. In its sixth year of participation at Aahar, Del Monte reinforced the brand’s commitment towards the fast growing B2B segment by adding a wide array of high quality food products and ingredients focused at catering to the needs of multi cuisine restaurants.

Highlights Wide range of products displayed at Aahar 2014  : ·          Whole new range of exotic Chinese Sauces introduced – Red Chili, Green Chili, Schezwan, Red Chili vinegar, Green Chili, Sweet Chili & Oriental sauce ·          Reinvents the existing pasta sauce range with new Italian pasta shapes: Range of Pasta, table Olives and Olive Oil, pizza & pasta sauce showcased ·          Adds a zing to the already available range of mayo and mayo base derivatives: Caesar dip, Thousand Island dressing, Mint Mayo dip etc ·          Tantalizes the sweet tooth of consumers with the launch of new mouth watering Dessert sauces – Choconut, Chocolate, Peach crush and Strawberry crush

Highlighting this year’s theme- ‘Food Solutions across Courses’ the plush Del Monte stall was modeled on the lines of a self service restaurant  showcasing its diverse food solutions across all courses- appetizers, main course and desserts. This year’s highlight was the launch of Del Monte’s Chinese Range of sauces bringing out the oriental flavors of China to the food festival, which includes Red Chili Sauce, Schezwan Sauce, Green Chili Sauce, Green Chili Vinegar, Red Chili Garlic Vinegar, Sweet Chilli Sauce, Oriental Sauce and Natural Vinegar that would enable restaurateurs to toss up authentic delicious Chinese dishes for their patrons. 

Commenting on Del Monte’s foray into the Chinese cuisine segment, Mr. Yogesh Bellani, CEO, FieldFresh Foods Pvt. Ltd. said- “Globalization has exposed Indian consumers to varied international cuisines spurring the demand for authentic international flavors in India. Del Monte has constantly endeavored to provide best quality ingredients and food products to our partners and support them in their efforts to bring the most authentic and delectable taste to their patrons. With the addition of Chinese sauces to our portfolio we aim to serve as a one stop shop for food solutions to the diverse needs of multi cuisine restaurants.”

The visitors to the stall were taken on a unique gastronomical journey with Del Monte’s highly popular sampling counter and uniquely crafted menu. The Chefs tossed up a variety of appetizing dishes to the delight of the visitors while demonstrating the varied uses of Del Monte’s extensive food range.

The appetizer section included wraps and rolls made with the delectable range of Del Monte Dips and Spreads, Nachos with Salsa, French Fries accompanied with Sauces. Indulging the sweet tooth of Indian food connoisseur, Del Monte also sampled its range of new dessert sauces with ice cream and scrumptious canned fruits adding a twist to everyday desserts.

Aahar 2014, held between March 10th-14th, 2014 proved to be a huge success bringing overseas and Indian buyers, importers, wholesalers and suppliers of food, hoteliers, trade delegations, business houses and policy-makers on a common platform.

About Del Monte:

Brand Del Monte has over 100 years of rich international heritage during which it has been synonymous with quality and taste. The brand originated in the US and is now available all across the globe. The Del Monte range of branded processed food and beverage products in India includes Fruit drinks, Ketchup & Sauces, Packaged Fruits and the Italian Range consisting of Pasta, Olive Oil and Olives/Jalapenos and a Culinary range for both B2B and B2C markets.

Del Monte was brought to India in 2007 by a joint venture between Bharti Enterprises and Del Monte Pacific Ltd. The JV is called FieldFresh Foods Pvt Ltd.

India’s leading business group, Bharti Enterprises, has interests in telecom, agri-business, and retail.  With over 228 million customers, Bharti’s flagship unit, Airtel Ltd., is India’s leading private sector provider of telecommunication services.

Del Monte Pacific Limited is listed in the Singapore Stock Exchange and has exclusive rights to the Del Monte brand for processed food and beverage products in the Indian subcontinent and in the Philippines where it enjoys leading market shares for canned pineapple juice and juice drinks, canned pineapple and tropical mixed fruits, tomato sauce, spaghetti sauce and tomato ketchup.