New Delhi, 26 November 2015
Choko la, the Indian chocolate brand synonymous with celebrations, has unveiled an innovative brand identity and packaging this festive season. The new visual identity and design aims to lend more crafted and premium image to the brand. The look is a modern design that rejuvenates the brand creating a constellation around the name Choko la.
The new logo is inspired from Mandala that describes celebrations and chocolates being synonymous to happiness are a celebration in every moment. With a change in brand imagery, Choko la is also introducing a whole new range of India inspired chocolate collection via their boutiques that have undergone a 360 degree change in terms of look and image.
With this newness in branding, Choko la has also introduced a new series India inspired chocolates in exotic flavors such as chili surprise, tropical coconut and fennel fusion. With winters around the corner, the new additions to the product range are hot chocolate blends in hazelnut, cinnamon, classic milk, and white vanilla flavor.
About this change Mr. Vibhu Mahajan, COO Choko lasays, “Our constant endeavor has been to develop the Couverture culture in India, where we can educate our customers on the difference between a Compound Chocolate and Couverture Chocolate. With this new and unique approach in rebranding Choko la we aim to enhance consumer experience and add a sparkling touch in their special moments.”
Driven by a passion for chocolates, Cosmic Kitchen was born out of a desire to share that passion with the world; with that in mind, Ms. Vasudha Munjal created Choko la – A boutique for only the finest chocolates that now has many successful outlets and a state of the art manufacturing unit based in Delhi NCR. Ms. Munjal’s keen interest in chocolate took her to Cordon Bleu, London followed by the Barry Callebaut Academy in Singapore. Equipped with a blend of passion, confidence and talent, Ms. Munjal is all set to share her love for all things chocolate with the rest of the world.
From mouthwatering flavors and fillings to a range of packaging options, one can choose a gift that creates a sweet remembrance, Choko la is the ideal gift for special occasions. Currently, Choko la has 5 Boutiques Khan Market, DLF Promenade-Vasant Kunj, Select City Walk-Saket, Airport T1D, Airport T3 International and 1 Cafe in Cyber Hub-Gurgaon in Delhi-NCR.
